Mammoth Brand

Mammoth is the PostgreSQL CDC Data Plane.

It exists for one purpose: to reliably carry PostgreSQL transactions from the database to downstream systems.

Ecosystem Naming

Mammoth is the umbrella brand. Use Mammoth ecosystem when the context needs to distinguish the product family from an individual component.

Mammoth
├── Mammoth Data Plane
├── Mammoth Control Plane
├── Mammoth Control Agent
└── Mammoth Extensions

This open-source project is Mammoth Data Plane. Use Mammoth OSS Data Plane only when emphasizing its open-source licensing. Do not use “Mammoth Platform” as a product or ecosystem name.

Mammoth

Brand Promise

Carry Every Transaction.

Positioning

Mammoth is industrial-grade PostgreSQL Change Data Capture delivery infrastructure.

It is intentionally PostgreSQL-centric.

It is not an ETL platform.
It is not a message broker.
It is not a Kafka replacement.

Voice

Mammoth should sound like production infrastructure documentation:

  • calm
  • technical
  • precise
  • trustworthy
  • operationally mature

Preferred Vocabulary

Use:

  • reliable
  • correct
  • durable
  • observable
  • recoverable
  • PostgreSQL-native
  • delivery correctness
  • operational state

Avoid:

  • revolutionary
  • game-changing
  • blazing fast
  • magic
  • disruptive
  • monster
  • insane